Bush to Bowl

BRAND IDENTITY + COLLATERAL

Bush to Bowl is an Indigenous startup company that plan to educate the local community of Balgowlah Heights on native bush foods and Indigenous culture. Their future plans include school educational programs and becoming a bush food wholesaler. The client asked for a very natural, imperfect, rough, indigenous inspired logo that would appeal to all members of the community. 

Through a wide research program that included both primary and secondary sources I began the ideation stage. The final logo is a vectorised version of my own hand drawing is it combined with a wordmark that is original hand-cut type. Giving the logo an organic feel. Along with the brand identity the brief required us to create six items of collateral of our choosing.

Completed as a project whilst studying at Billy Blue. 2020